Twenty years ago, having witnessed too many workers suffer accidents due to non-compliant workwear, we embraced the original aspiration of "bringing safety to every laborer" — and Work Idea was born.
Initially, we focused solely on two core product lines, personally overseeing everything from fabric selection to craftsmanship refinement. To adapt workwear to diverse scenarios, our team visited countless factories, construction sites, and outdoor workplaces, documented over a thousand user needs, and repeatedly optimized patterns and protective performance.
Today, two decades of accumulation have expanded our offerings from basic styles to a full range including coveralls, jackets, pants, and more, with a team of over 1,000 employees. From a small startup workshop to large-scale production, our product matrix and scale have evolved, but our dedication to protection remains unshaken.
Slogan: 20 Years of Dedication, Work Idea Only Guards Every Labor.